Promo Items for Breast Cancer Awareness Month

This past weekend marked the beginning of October, which is also known as Breast Cancer Awareness Month. As I traveled across Atlanta attending various events in different parts of the city, I noticed many walks and fundraiser events. The plethora of pink promo items made it clear that these men and women were joining the fight against breast cancer. Many of the products were imprinted with a company logo, signifying that businesses were joining the fight too. If you haven't done so already, now is the time to purchase promo items for breast cancer awareness. Consider functional items that recipients can use at an event, such as t-shirts, water bottles, rally towels, caps and spirit accessories.

Promo Items to Keep Employees Healthy

While fall officially began last week, here in Georgia we are currently experiencing our first day of temperatures under 75 degrees. The change in season feels nice- and I know a lot of us are excited about the chance to wear our new boots and fall clothing- but the temperature drop also means an increase in germs and fall sicknesses. Companies can keep employees healthy by distributing promo items such as hand sanitizer gels and pocket sized tissue packs. In addition to being incredibly functional items, these promo items are small enough that recipients can carry them in a purse or pocket, which means that recipients (and their co-workers, friends and family) will be reminded of your brand wherever they go.

Promo Items for Backpack Safety America Month

September is Backpack Safety America Month and there are many promo items that companies can distribute to encourage backpack safety, especially amongst school-aged children who often carry too much weight on their backs. Instead of trendy messenger bags or purses, try distributing backpacks that recipients can use to spread weight evenly across their bodies. Look for packs that have multiple compartments to help recipients stay organized, and consider including a note about the importance of proper bag usage. In addition to spreading your message amongst teens, by distributing promo items for Backpack Safety America Month you also send a message to parents that your company is a responsible organization that cares about the well being of today's youth.

Promo Items for Super Mario Lovers

Nintendo's Italian-American plumber Mario turns 25 this week! Super Mario is one of the most well-known gaming characters, appearing in over 200 video games since his debut on Super Mario Bros in 1985. I think that one reason he has become such a pop culture icon is that he is very recognizable- in part due to his signature red hat that is imprinted with a large letter "M" (his younger brother Luigi wears a green hat imprinted with an "L"). Custom hats make great promo items because they appeal to a wide range of demographics and they never go out of style. Other brands can take note from these custom hats and distribute signature promo items imprinted with their own company name and colors.

Promo Items for the Tech-Savvy

Looking for promo items that can market your brand as a technological force in today's digital age? Today, Bit Rebels featured a desktop clock that can display messages from Twitter, RSS feeds, and an email in-box, in addition to showing the traditional time and date. While this revolutionary clock is still in the retail market, I'm betting it wouldn't be hard to imprint it with a company logo and turn it into a promotional gift that any tech-savvy client or employee would love to receive. Some of my other favorite promo items for tech-savvy recipients include a USB drive that also functions as a bottle opener and solar mobile phone chargers.

An Ode to the Emmys: Using Awards as Corporate Promo Items

In honor of the 62nd Primetime Emmy Awards that aired live last night, led by host Jimmy Fallon, I am going to blog about the use of awards as promo items to increase employee relations and encourage new customer generation. While Emmy winners such as Modern Family (outstanding comedy) and Mad Men (outstanding drama series are honored with a symbolic award that features a golden winged woman, there are many types of awards that companies can use to recognize top achieving employees. In addition, awards are promo items that can effectively promote any brand. For example, displaying an award at a tradeshow booth adds authenticity to your marketing material and business message while giving them to loyal clients is a great way to encourage repeat business.

Say Goodbye to Lou Piniella with these Promo Items

Retirement came early for Chicago Cubs general manager Lou Piniella. Yesterday marked the final game for Piniella, who plans to go home to Florida to help his ailing mother. Baseball fans can show their support for the GM - ranked number 14 of all times- with promo items such as custom caps and hats, pennants and flags, and promotional sports towels. Distributing promo items to sports fans is a great way to gain support for a professional athletic team or any other business. By printing a company logo on the same item as the team mascot, you will be sure to increase brand awareness and new customer generation as well.

iPhone Promo Items Generate Goodwill

This Friday, Apple will ship their new iPhone 4 to 17 counties, including Austria, Ireland and Hong Kong. With the repeated issues over the last few weeks, including a big problem with dropped calls, will people still be inclined to buy the new model? I think so, especially since Apple has given cell phone covers to users who encountered service issues. For maximum exposure, Apple should have branded these phone accessories with their logo, turning them into promo items and effective advertising. In fact, studies show that promo items are one of the most efficient ways to generate consumer goodwill and Apple could certainly use that, as they hope to have the iPhone 4 available in more than 88 countries worldwide by the end of September.

Promo Items that Refresh Your Brand Image

As I was unloading my dishwasher this morning, it struck me… all the glasses that my roommates and I have in our kitchen are promo items. In fact, without exception, every glass is a souvenir from a restaurant, bar, brewery tour, volunteer event in which we participated or organization to which we contributed. The more I think about it, the fact that all of our glasses are promotional products should come as no surprise. Studies show that recipients are likely to hold to functional promo items for long periods of time- often between one and four years. Furthermore, recipients keep the vast majority of their promo items in the kitchen. Keep these tips in mind when selecting giveaways and your brand will certainly stay as refreshing as a cool glass of water.

Fifa World Cup: What Promo Items did You Use to Show Team Spirit?

The Fifa World Cup championship game took place last night (or yesterday afternoon, depending on your time zone), bringing the month-long soccer tournament to a close. After a slow game- with over-time- and more than a few foul moves from each team, Spain came out on top, much to the delight of cheering fans with promo items around the world. And, although the soccer tournament is over, I bet that soccer fans will keep their spirit accessories and promo items for a long time. Whether it is a piece of logo apparel or even one of those annoying vuvuzelas, these products are meaningful and give fans a way to show support year-round.

Promo Items at the Peachtree Road Race

Every year, thousands of runners celebrate Independence Day by braving the heat and participating in the Peachtree Road Race, a 10-kilometer race throughout the city of Atlanta. This year, participants included a 90 year old Atlanta woman, as well as a runner dressed as the Statue of Liberty, one in a gladiator outfit, and a few dressed to support their favorite World Cup soccer teams. Throughout the course, which ended in Piedmont Park, runners picked up promo items such as shirts, reusable bags and spirit accessories. In addition, all runners who finished the race received more promo items to commemorate their achievement.

More Promo Items to Promote your Brand at the Pool

On Friday, Jaime discussed the fact that custom flip flops are some of the most popular promo items this summer and as I sat at the pool this weekend I couldn't help but notice the amount of custom flip flops and other summer promo items that surrounded me. In addition to flip flops, custom caps and custom sunglasses with bright neon arms are popular products. Hats and sunglasses are not only stylish choices, but they are also incredibly practical as they shield wearers from some of the sun’s harmful rays. I also noticed that almost everyone had a promotional koozie to keep their drink cold as they lay out under the hot sun!

The Latest Promo Items for Summer – Custom Flip Flops

Custom flip flops are bound to be one of the most popular products this summer in the promo items industry! Give them to your employees to wear on casual Fridays or distribute them to attendees at trade shows or other events. There are some really unique styles available too like those that can be customized with your logo on the soles to leave imprints in the sand and even those that feature a custom die-cut on the strap so the wearer can have your logo appear as a tan on their foot. There are tons more options for these promo items so you can create the perfect product for your brand.

U.S. Census Bureau uses promo items (and so can you!)

The United State government is using promo items to increase the response rate for the 2010 Census, according to a May 2010 press release by the Advertising Specialty Institute. Already, 72% of American households have returned their forms and using promo items as a reminder will save the government money, while also teaching businesses an important lesson. Companies in all industries should take note that small, lightweight products such as magnets or the new flexible vase make great additions to direct mail pieces while logo apparel and other wearables can enhance brand loyalty by keeping the distributors’ organization top of mind.

Promo Items for Summer Festivals

I think most people who live in the Atlanta area agree that the best part about summer here is the plethora of diverse festivals that occur every weekend and the promo items giveaways that go along with them. This weekend was Summerfest, a festival in the Virginia Highlands neighborhood complete with art, food and live music to celebrate the official start of the summer season. My favorite promo items at Summerfest this year were the paper and wooden fans that Dave FM was giving away. These functional products helped the thousands of attendees stay cool in the hot weather while promoting the local radio station.

Promo Items to Encourage Health and Well-being

This morning, the Atlanta Journal-Constitution reported on one more reason to give promo items that encourage people to get outside and move around in the nice weather. The logic- according to Dr. Robert Gerszten of Massachusetts General Hospital- is that "ten minutes of exercise has at least an hour of effects on your body." This new finding could lead to increased health benefits for those who choose to be more active. Organizations can encourage the health and well-being of their employees by distributing promo items such as jump ropes and pedometers that promote movement. Recipients will also appreciate other branded items, such as MP3 players or water bottles, that they can take on a short run, bike ride or to the gym.

Egg-Themed Promo Items

Did you know that the month of May is National Egg Month? I honestly have no idea who comes up with these designations, or the reasons they have for correlating such products and times of year, but nonetheless such annual occasions provide yet another opportunity to brand your business with themed promo items – in this case, egg-themed ones. Consider promo items such as an egg-shaped stress reliever or an imprinted egg maraca. After all, eggs are good for you, inexpensive, and she be a daily part of one’s life – all things that you want to promote your brand as being too right?

National Emergency Medical Services Week Promo Items

One week each year is set aside to recognize and publicly acknowledge the contributions of medical personnel, and what better way to show appreciation for these emergency medical professionals than with awards and promo items? Consider sponsoring an event to thank emergency medical workers by presenting them with engraved trophies, medals, and/or dedication awards. Safety experts work tirelessly to keep our communities healthy, so one week a year does not seem sufficient to express our gratitude. Make EMS Week special by giving honorees promo items to communicate to them that their efforts to protect local citizens do not go unnoticed.

outdoor chairs make great summer promo items

Polyester folding chairs come in handy all the time during the summer -- at festivals, campsites, outdoor concerts, or barbeques. And any practical product makes a great promo item. Get your company or organization's name printed on these summertime promo items and use them as exclusive giveaways for top customers or donors.

You can also use branded chairs at your own events. How about holding a cookout next Friday? You know you're using promo items right when they make someone happy. And everybody likes being outdoors, right?

Promo Items to Promote a Cause

Over the past few weeks I have been fundraising for an upcoming walk for charity and have found that promo items are essential elements of my campaign. In fact, the majority of money raised has come from the sales of logo apparel, key chains, and other promo items imprinted with the organization’s logo. One reason that this strategy is incredibly successful is that people love to receive tangible goods in exchange for a donation. This strategy serves a dual purpose for the non-profit; in addition to promoting the cause through financial resources, logo apparel turns recipients into walking billboards for promoting the mission.

Form a Lasting Impression with Promo Items

Psychologists often say that people make a first impression within the first 30 seconds of meeting and that once made, a first impression can last for years. This same theory applies to brands. The first interaction that people have with your brand- whether it is hearing about your great customer service from a friend or actually trying your product for themselves- has the power to determine whether that consumer will be a repeat customer. Thus, there are a variety of promo items designed to help companies make great impressions at tradeshows. For example, try customizing retractable banners and table skirts to attract traffic to your booth or purchase promo items to giveaway for a lasting impact.

Promo Items that say "You're a Star"

The last full week in April marks Administrative Professionals Week and this year- more than ever- it’s important to acknowledge the people who make your business a success by distributing promo items and custom awards. Due to the recent downturns in the economy, administrative professionals are working more hours and increasing the scope of their duties as well. Many businesses would fail to operate without administrative professionals who keep them up to date on latest industry trends and office tasks. In fact, according to statistics from the U.S. Department of Labor there are more than 4.1 million secretaries and administrative assistants working in the United State. You can show these professionals how much you appreciate them by giving them highly valued promo items such as leather picture frames as well as promo items that encourage them to enjoy their leisure time.

Monograms: The Latest Trend in Promo Items Customization

As the weather turns nicer and wedding season quickly approaches, many brides are customizing promo items for their big day. From save the date magnets to Koozies and other promotional drink ware, it seems that promo items are the latest craze in wedding giveaways. That being said, it should come as no surprise that monograms are popular imprints. Monograms are defined as logos or symbols that are composed of overlapping letters and are often used to imprint initials onto personal items such as towels and backpacks. But brides aren't the only ones using monograms on their promo items these days; many businesses use monograms for stylish and chic logos.

Promo Items show Customers they mean the World to your Business

Across the world, businesses are distributing promo items as a way to celebrate the fact that April is International Customer Loyalty Month. Although it's important for businesses to focus on customer retention throughout the year, April is a great time to spend a little time thinking about initiatives that will keep customers satisfied and wanting to do business with your company. After all, it costs five times more to gain a new customer than to keep an old one. Start by considering these basic concepts:

1. Focus on customers wants and needs. Don't hesitate to develop personal relationships with clients and ask them specifically what they would like to see from your company in the future.
2. Evaluate (or develop, as the case may be) a personalized customer service plan to ensure that responses to questions are generated in a timely manner.
3. Thank your clients- both big and small- for their business with promo items. Promo items also serve the dual purpose of helping your brand to stay top of mind.

Promo Items for Travel, Just in Time for Spring Break

As schools and universities across the country take a break from classes in honor of the lovely spring weather, now is an ideal time to distribute travel accessories and other related promo items. From luggage tags to travel alarm clocks and everything in between, these items are functional on many levels. Recipients will appreciate the fact that they make trips easier, while they also provide valuable exposure for your brand wherever recipients may go. In addition to helping any company to reach the coveted youth market, these promo items make great gifts for clients and employees who plan to take family vacations with their school-aged children around this time of year.

The Durability of Educational Promo Items

Year after year, the education industry ranks high (usually the highest) on the list of top purchasers of promo items and it seems as though these are also the promo items that recipients hold onto for the longest time. Just off the top of my head I can name numerous people I know that still wear logo apparel bearing their college or high school team name and mascot. Moreover, many of these people wear the very same article of clothing that they received or purchased during their collegiate years. My stepmother still wears a University of Illinois sweatshirt around the house; I won't tell you how long it's been in her possession (I don't think she would be too happy with that full disclosure) but let's just say it's been years. Decades, even. Why do recipients keep school apparel and educational promo items for so long? It's the association with fond memories from youth and the fact that you never get too old to show school spirit!

http://www.flickr.com/photos/swanksalot/ / CC BY-SA 2.0

Promo Items for St. Patrick’s Day

From logo apparel and custom caps to promotional pens and notebooks, there are plenty of promo items available in a green hue to help you and your loyal customers celebrate St. Patrick’s Day. With the holiday quickly approaching on Wednesday, March 17 (only two weeks away!), it’s time to start thinking about which types of promo items will work best for your budget, target audience, and promotional purpose. In the past, popular St. Patrick’s Day giveaways have included budget-friendly stickers that make great giveaways for a younger audience as well as more luxurious green drinkware, suitable for an older and more professional crowd. Just be sure to customize these items in time in order to avoid the age-old tradition of pinching those who don’t wear green!

Pressed for Time? These Promo Items will Help

As of today, less than one week remains in National Time Management Month and that means it’s time to get organized and order those promo items you’ve been eyeing. You’ve been meaning to call about those calendars for weeks but everyday you seem to run out of time, right? This happens to all of us. Personally, I can’t tell you how often I feel as though there isn’t enough time in a day to get everything done. The good news is that there are a variety of promo items to help you (as well as your clients, employees, children, mothers, fathers, friends… heck, even the mail man) manage time efficiently and effectively. Consider giving promo items such as custom clocks, calendars, journals, pens and pencils to help peers stay on track. Your recipients will thank you!

Spirit Accessories and Other Promo Items for Festive Occasions

Yesterday marked Fat Tuesday, otherwise known as the culmination of month-long parades and festive celebrations that involve beads, spirit accessories and a plethora of other promo items. Celebrations were especially jovial in New Orleans this year, due to the Saint’s recent Super Bowl win (see below for a post about Who Dat Nation and their use of colorful promo items). While the parades might be over for this year, Mardi Gras teaches an important lesson about the benefits of distributing promo items on special occasions. Recipients appreciate specialized products that help them to celebrate the holiday- such as flags on the Fourth of July or trick-or-treat bags on Halloween- and are increasingly likely to keep the items as memorabilia, providing extra exposure for your brand.

Who Dat Nation Demonstrates Importance of Colorful Promo Items

In case you haven’t heard by now, the New Orleans Saints proudly took the title of 2010 Super Bowl Champions last night. A breakaway and touchdown by Tracy Porter in the last few minutes of the game sealed the victory, as spirited fans dressed in team colors and holding lively promo items cheered loudly on the sidelines and at bars across the country. In fact, it was easy to sight the Saints fans (also known as Who Dat Nation because of a team cheer) by the gold and black color of their flags, rally towels and other colorful promo items. I think that the New Orleans win taught Super Bowl watchers two important lessons: 1. Never doubt the underdog and 2. Customize your promo items in appropriate colors for undeniable team spirit and determination.

Promo Items Help Smooth Bad Brand Reactions (iPad, anyone?)

Promo items not only make great gifts for loyal employees and customers who already know and love your brand, they are also ideal giveaways for launching a new product or service with a positive reaction. Whether you are starting a new company altogether or adding a new product line to an already established business, there are many different variables to consider when releasing a new item for consumption. To begin with, a company must see a need or opening in the market and create a business proposal for how they will address this opportunity. The proposal should include key information such as different demographics that you plan to target, as well as means for how you will reach each group.

Distributing promo items is one great way to attract attention for your product launch. In fact, studies show that almost 75% of recipients hold onto their promo items for at least a year and more than half of recipients actually use the company whose name and logo are imprinted on the side of their products. Companies do not need to spend a lot of money in order to utilize promo items as part of their marketing campaigns; instead, consider factors such as functionality and durability.

Finally, don’t overlook the importance of creating a catchy name. Apple, which launched a new computer tablet last week, received a lot of flack for their decision to call the product an “iPad.” With the entire discussion surround the iPad’s name, many consumers have overlooked the product’s useful features and innovation. Perhaps Apple should give away custom computer bags or other related promo items to smooth this reaction? What do you think of Apple’s new product name?

http://www.flickr.com/photos/mattbuchanan/ / CC BY 2.0

Winter Olympics Exemplify Use of Promo Items

With the Opening Ceremony of the 2010 Winter Olympic Games less than three weeks away, you can bet that sponsors are finalizing their plans to distribute promo items in full force. Like any sporting event, the Winter Olympics are an ideal venue for sponsors to promote their companies through the use of imprinted giveaways and logo apparel. However, unlike many other fun games and competitions, the Olympics highlights the best of the best, meaning increased media attention and more pressure on businesses to create fun and unique promo items.

What types of promo items should athletes and fans expect to see in Vancouver this year? Of course, there will be the traditional logo imprinted on athletes’ snowsuits, hats and skis. But I’m guessing that there will also be innovative spirit accessories, plush stuffed animals and mascots, magnets, key chains, lanyards, and even pet accessories to help viewers show support for their country. In addition to being emblazoned with athlete’s names and flags, these promo items will contain the name and logo of any company that can proudly call themselves a partner of the Olympic games.

Sponsors of the 2010 Winter Olympic ceremony include McDonald’s, Panasonic and Coca-Cola, all well-known companies with budgets big enough to gain exposure at such a large-scale sporting event. Even so, there are a variety of promo items to suit any budget, and as a result companies of all sizes can customize apparel and spirit accessories to align their brand with the spirit, competition and friendship best symbolized by the Olympic movement.

http://www.flickr.com/photos/uncleweed/ / CC BY-SA 2.0

Honor the Legacy of Shari Lewis with Promo Items

If Shari Lewis were still alive, the popular children’s television show host would have celebrated her 77th birthday this past Sunday, January 17. Lewis, best known for controlling and doing the voice for the title character on the Lamb Chop television series, activated the imagination of children across the country. In honor of this positive contribution to television, consider distributing promo items for Lewis’ birthday. Promo items such as promotional stuffed animals would make appropriate giveaways, especially in industries were your primary consumers are teenagers or younger children. You can customize a plush lamb or a variety of other animals, including bears, frogs, ducks and more.

Donate your Promo Items to a Good Cause

In addition to using promo items to promote your brand, you can also use these giveaways to promote and help a good cause. T-shirts, blankets, water bottles and a plethora of other functional promo items are needed in Haiti to help the thousands of homeless and desolate victims of last week’s earthquake; any amount that you can spare will have an impact. If you had an overrun of your last custom apparel order and the extra shirts and sweaters are sitting in a storage room, consider donating them to the Red Cross or one of the many organizations striving to bring aid to Haiti.

Visit the Red Cross at http://www.redcross.org/

http://www.flickr.com/photos/uscgaux/ / CC BY 2.0

Rah, Rah, Rah! Promo Items for the Super Bowl

On January 15, 1967, the Green Bay Packers and the Kansas City Chiefs competed in the first-ever Super Bowl. Although I’m from Chicago and therefore not very proud to tell you that Green Bay defeated Kansas City with a score of 35-10, I am happy to report that this game started the legacy of the most-watched football game of the year. And, with only a few weeks until Super Bowl Sunday 2010, it’s time to start thinking about party favors and of course, promo items. There are many different football themed promo items available, such as plastic mini footballs or spirit accessories customized with your team’s name. In addition to traditional party favors, be sure to personalize napkins and cups for your party too!

How Some of the Most Beloved Start Ups Used Promo Items

Cisco Brewers. Ben and Jerry’s Ice Cream. The Body Shop. What do all these brands have in common? All three started as small businesses and quickly grew to some of the most beloved companies in the United States because they employed marketing strategies that engaged consumers. You can follow their lead by using some of those same ideas, such as guerrilla marketing, in-store events, and the distribution of promo items. Promo items in particular are great ways to start a conversation with consumers because you can tailor each giveaway to your target demographic. Try new and unique items that set your brand apart and truly get people talking!

Promo Items in the Healthcare Industry

It may not come as a surprise to anyone who has been to the doctor’s office lately that the healthcare industry consistently ranks among the top five buyers of promo items. While new regulations impose restrictions on the type and amount of products that pharmaceutical companies can distribute, a variety of businesses in the industry, including hospitals, nursing homes, clinics and pharmacies, still purchase promo items to display at the office and to distribute to patients or clients. In order to set yourself apart from the other healthcare companies, choose functional promo items that will add value to an office, such as badge holders, pill cases, or even first aid kits.

http://www.flickr.com/photos/waldoj/ / CC BY-SA 2.0

Promo Items that go Together like Peanut Butter and Jelly

In addition to distributing promotional calendars, as discussed in yesterday’s blog post, you might also want to consider customizing pens. These promo items go well together because giving a pen ensures that recipients always have a tool at hand for marking their calendars with your company’s important dates, whether that be a new product launch, an important sales presentation, or even just an upcoming pay day. Plus, distributing a pen and a calendar together greatly increases the perceived value of these promo items, without significantly increasing the price. Best of all, they increase brand visibility by allowing you to imprint your company name on two different promo items.

Save the Date with Promo Items

Yesterday, as I was perusing the local bookstore with a close friend of mine yesterday, I suggested that we wander through the section of calendars. Now that January has already started, you cannot find a better deal on these promo items. And I know what you’re thinking… it’s too late to distribute promotional calendars, right? But if you think that you missed the deadline to distribute these practical promo items, think again. My friend went into a long rant about how she did not want to buy a new calendar because she had been so spoiled the previous year when a colleague sent her a custom calendar. This calendar had become such a staple in her office that she could not bear to take it down, and she was still hoping that the business partner would send more promo items for 2010!

Top Promo Items Continued

Another one of my favorite promo items is the String-A-Sling backpack. This lightweight, yet durable nylon bag not only comes in a multitude of bright, cheery colors, but it also has a variety of functions. Recipients can carry their lunches to work in style with these backpacks or a bring change of clothes and an mp3 player for hitting the gym after work. These promo items also make great tradeshow giveaways because companies can easily fill them with marketing material. And, due to their back handles, recipients will not accidentally set down their promo items and forget them at the show.

The Cleverest Promo Items

Instead of inundating you with more tradeshow overviews and broad suggestions for how to increase traffic at your booth, I have decided to dedicate a few posts to sharing about my favorite promo items and how they help companies to spread their message in a creative and cost-efficient manner. Funny, clever, and practical too, I think that the Kikkerland Robot Pencil Sharpener is a great promo item. The walking robot will definitely catch the attention of any student, but this fun little pencil sharpener isn’t just for kids. Even adults will proudly display these promo items in their cubicles, thereby showing off your company name and logo for all passersby to see! Find it in our new and unique products category.

Stand Out at Tradeshows with Fun and Unique Promo Items

As the one of the biggest tradeshows in the promo items industry begins in Las Vegas next week, we here at Pinnacle have dedicated many conversations to tradeshows in the past few days. One major point that we’ve learned through our years of expertise is that fun and unique booths stand out above all others. And the best way to make your booth fun and unique is to distribute promo items that fit both of these requirements. Consider distributing items in bright colors or products that light up; recipients come in search of these promo items (and your booth) and yet they are affordable enough for any budget.

Picking a Venue for your Promo Items

When considering how to effectively incorporate promo items into your marketing mix, make sure to take the delivery process into consideration. The manner in which you distribute promo items will often vary depending on your industry and end goal. Schools and other businesses in the education industry may choose to hand out small, fun promo items such as spirit accessories before sporting events for maximum brand exposure. On the other hand, manufacturing companies may find tradeshows to be a viable option for giving away custom products. When possible, tradeshows are great options because they are composed a target audience that is receptive to learning about new products and brands.

http://www.flickr.com/photos/virtualsugar/ / CC BY 2.0

Kick off 2010 with New Promo Items

As we kick off the New Year, there are many things for business to celebrate. One major realization is the fact that consumer confidence is (slowly but surely) increasing, allowing marketers to breath a small sigh of relief as they start to revitalize their advertising budgets for the coming year. Whether or not you distributed promo items in 2009, promo items can easily be incorporated into any marketing campaign because they are cost-efficient for distributors while highly valued by consumers. In other words, due to their considerable value and their sustainability amongst household products, promo items garner a high return on investment for companies in any industry.

Photo by Andre Warchy http://www.flickr.com/photos/andrewarchy/ / CC BY 2.0