With the Opening Ceremony of the 2010 Winter Olympic Games less than three weeks away, you can bet that sponsors are finalizing their plans to distribute promo items in full force. Like any sporting event, the Winter Olympics are an ideal venue for sponsors to promote their companies through the use of imprinted giveaways and logo apparel. However, unlike many other fun games and competitions, the Olympics highlights the best of the best, meaning increased media attention and more pressure on businesses to create fun and unique promo items.
What types of promo items should athletes and fans expect to see in Vancouver this year? Of course, there will be the traditional logo imprinted on athletes’ snowsuits, hats and skis. But I’m guessing that there will also be innovative spirit accessories, plush stuffed animals and mascots, magnets, key chains, lanyards, and even pet
accessories to help viewers show support for their country. In addition to being emblazoned with athlete’s names and flags, these promo items will contain the name and logo of any company that can proudly call themselves a partner of the Olympic games.Sponsors of the 2010 Winter Olympic ceremony include McDonald’s, Panasonic and Coca-Cola, all well-known companies with budgets big enough to gain exposure at such a large-scale sporting event. Even so, there are a variety of promo items to suit any budget, and as a result companies of all sizes can customize apparel and spirit accessories to align their brand with the spirit, competition and friendship best symbolized by the Olympic movement.
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