When considering how to effectively incorporate promo items into your marketing mix, make sure to take the delivery process into consideration. The manner in which you distribute promo items will often vary depending on your industry and end goal. Schools and other businesses in the education industry may choose to hand out small, fun promo items such as spirit accessories before sporting events for maximum brand exposure. On the other hand, manufacturing companies may find tradeshows to be a viable option for giving away custom products. When possible, tradeshows are great options because they are composed a target audience that is receptive to learning about new products and brands.Tuesday, January 5, 2010
Picking a Venue for your Promo Items
When considering how to effectively incorporate promo items into your marketing mix, make sure to take the delivery process into consideration. The manner in which you distribute promo items will often vary depending on your industry and end goal. Schools and other businesses in the education industry may choose to hand out small, fun promo items such as spirit accessories before sporting events for maximum brand exposure. On the other hand, manufacturing companies may find tradeshows to be a viable option for giving away custom products. When possible, tradeshows are great options because they are composed a target audience that is receptive to learning about new products and brands.
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