Cisco Brewers. Ben and Jerry’s Ice Cream. The Body Shop. What do all these brands have in common? All three started as small businesses and quickly grew to some of the most beloved companies in the United States because they employed marketing strategies that engaged consumers. You can follow their lead by using some of those same ideas, such as guerrilla marketing, in-store events, and the distribution of promo items. Promo items in particular are great ways to start a conversation with consumers because you can tailor each giveaway to your target demographic. Try new and unique items that set your brand apart and truly get people talking!
Thursday, January 14, 2010
How Some of the Most Beloved Start Ups Used Promo Items
Cisco Brewers. Ben and Jerry’s Ice Cream. The Body Shop. What do all these brands have in common? All three started as small businesses and quickly grew to some of the most beloved companies in the United States because they employed marketing strategies that engaged consumers. You can follow their lead by using some of those same ideas, such as guerrilla marketing, in-store events, and the distribution of promo items. Promo items in particular are great ways to start a conversation with consumers because you can tailor each giveaway to your target demographic. Try new and unique items that set your brand apart and truly get people talking!
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