Promo items not only make great gifts for loyal employees and customers who already know and love your brand, they are also ideal giveaways for launching a new product or service with a positive reaction. Whether you are starting a new company altogether or adding a new product line to an already established business, there are many different variables to consider when releasing a new item for consumption. To begin with, a company must see a need or opening in the market and create a business proposal for how they will address this opportunity. The proposal should include key information such as different demographics that you plan to target, as well as means for how you will reach each group.Distributing promo items is one great way to attract attention for your product launch. In fact, studies show that almost 75% of recipients hold onto their promo items for at least a year and more than half of recipients actually use the company whose name and logo are imprinted on the side of their products. Companies do not need to spend a lot of money in order to utilize promo items as part of their marketing campaigns; instead, consider factors such as functionality and durability.
Finally, don’t overlook the importance of creating a catchy name. Apple, which launched a new computer tablet last week, received a lot of flack for their decision to call the product an “iPad.” With the entire discussion surround the iPad’s name, many consumers have overlooked the product’s useful features and innovation. Perhaps Apple should give away custom computer bags or other related promo items to smooth this reaction? What do you think of Apple’s new product name?
No comments:
Post a Comment