The United State government is using promo items to increase the response rate for the 2010 Census, according to a May 2010 press release by the Advertising Specialty Institute. Already, 72% of American households have returned their forms and using promo items as a reminder will save the government money, while also teaching businesses an important lesson. Companies in all industries should take note that small, lightweight products such as magnets or the new flexible vase make great additions to direct mail pieces while logo apparel and other wearables can enhance brand loyalty by keeping the distributors’ organization top of mind.
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