Monday, July 19, 2010

Promo Items that Refresh Your Brand Image


As I was unloading my dishwasher this morning, it struck me… all the glasses that my roommates and I have in our kitchen are promo items. In fact, without exception, every glass is a souvenir from a restaurant, bar, brewery tour, volunteer event in which we participated or organization to which we contributed. The more I think about it, the fact that all of our glasses are promotional products should come as no surprise. Studies show that recipients are likely to hold to functional promo items for long periods of time- often between one and four years. Furthermore, recipients keep the vast majority of their promo items in the kitchen. Keep these tips in mind when selecting giveaways and your brand will certainly stay as refreshing as a cool glass of water.

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