This Friday, Apple will ship their new iPhone 4 to 17 counties, including Austria, Ireland and Hong Kong. With the repeated issues over the last few weeks, including a big problem with dropped calls, will people still be inclined to buy the new model? I think so, especially since Apple has given cell phone covers to users who encountered service issues. For maximum exposure, Apple should have branded these phone accessories with their logo, turning them into promo items and effective advertising. In fact, studies show that promo items are one of the most efficient ways to generate consumer goodwill and Apple could certainly use that, as they hope to have the iPhone 4 available in more than 88 countries worldwide by the end of September.
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