Monday, August 30, 2010
An Ode to the Emmys: Using Awards as Corporate Promo Items
In honor of the 62nd Primetime Emmy Awards that aired live last night, led by host Jimmy Fallon, I am going to blog about the use of awards as promo items to increase employee relations and encourage new customer generation. While Emmy winners such as Modern Family (outstanding comedy) and Mad Men (outstanding drama series are honored with a symbolic award that features a golden winged woman, there are many types of awards that companies can use to recognize top achieving employees. In addition, awards are promo items that can effectively promote any brand. For example, displaying an award at a tradeshow booth adds authenticity to your marketing material and business message while giving them to loyal clients is a great way to encourage repeat business.
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