Year after year, the education industry ranks high (usually the highest) on the list of top purchasers of promo items and it seems as though these are also the promo items that recipients hold onto for the longest time. Just off the top of my head I can name numerous people I know that still wear logo apparel bearing their college or high school team name and mascot. Moreover, many of these people wear the very same article of clothing that they received or purchased during their collegiate years. My stepmother still wears a University of Illinois sweatshirt around the house; I won't tell you how long it's been in her possession (I don't think she would be too happy with that full disclosure) but let's just say it's been years. Decades, even. Why do recipients keep school apparel and educational promo items for so long? It's the association with fond memories from youth and the fact that you never get too old to show school spirit!Monday, March 15, 2010
The Durability of Educational Promo Items
Year after year, the education industry ranks high (usually the highest) on the list of top purchasers of promo items and it seems as though these are also the promo items that recipients hold onto for the longest time. Just off the top of my head I can name numerous people I know that still wear logo apparel bearing their college or high school team name and mascot. Moreover, many of these people wear the very same article of clothing that they received or purchased during their collegiate years. My stepmother still wears a University of Illinois sweatshirt around the house; I won't tell you how long it's been in her possession (I don't think she would be too happy with that full disclosure) but let's just say it's been years. Decades, even. Why do recipients keep school apparel and educational promo items for so long? It's the association with fond memories from youth and the fact that you never get too old to show school spirit!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment