Tuesday, May 4, 2010

Promo Items to Promote a Cause

Over the past few weeks I have been fundraising for an upcoming walk for charity and have found that promo items are essential elements of my campaign. In fact, the majority of money raised has come from the sales of logo apparel, key chains, and other promo items imprinted with the organization’s logo. One reason that this strategy is incredibly successful is that people love to receive tangible goods in exchange for a donation. This strategy serves a dual purpose for the non-profit; in addition to promoting the cause through financial resources, logo apparel turns recipients into walking billboards for promoting the mission.

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