Nintendo's Italian-American plumber Mario turns 25 this week! Super Mario is one of the most well-known gaming characters, appearing in over 200 video games since his debut on Super Mario Bros in 1985. I think that one reason he has become such a pop culture icon is that he is very recognizable- in part due to his signature red hat that is imprinted with a large letter "M" (his younger brother Luigi wears a green hat imprinted with an "L"). Custom hats make great promo items because they appeal to a wide range of demographics and they never go out of style. Other brands can take note from these custom hats and distribute signature promo items imprinted with their own company name and colors.
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