Across the world, businesses are distributing promo items as a way to celebrate the fact that April is International Customer Loyalty Month. Although it's important for businesses to focus on customer retention throughout the year, April is a great time to spend a little time thinking about initiatives that will keep customers satisfied and wanting to do business with your company. After all, it costs five times more to gain a new customer than to keep an old one. Start by considering these basic concepts:
1. Focus on customers wants and needs. Don't hesitate to develop personal relationships with clients and ask them specifically what they would like to see from your company in the future.
2. Evaluate (or develop, as the case may be) a personalized customer service plan to ensure that responses to questions are generated in a timely manner.
3. Thank your clients- both big and small- for their business with promo items. Promo items also serve the dual purpose of helping your brand to stay top of mind.
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