Promo Items to Increase ROI

With many new digital media and social networking sites appearing every day, companies must constantly find innovative ways to set their brand apart from the competition. While Internet campaigns may work for some companies, these operations require a vast amount of resources, including time, money and brainpower. Giving away promo items is a practical alternative to new-age media. In fact, recent studies show businesses that distribute promo items yield a higher return on investment than those who use traditional television advertising. And, if you do have the means to enact a web-based marketing strategy, distributing promo items will drive traffic to your site.