Promo Items Make any Company as Good as Gold

Just like the old fable of King Midas, everything that Oprah Winfrey touches seemingly turns to gold. From her long-running daily talk show to her branded web site and magazines, and even her political endorsements during the 2008 election, Winfrey has seen no shortage of success. In addition, her show has facilitated the success of many other companies as well. Whether it is a car company or an author, any guest on her show who distributes promo items sees a boost in their sales. And, part of the reason the audience loves “The Oprah Winfrey Show” is that they always receive promo items when they attend a taping. In fact, the holiday episode where audience members receive hundreds of dollars worth of giveaways and promo items consistently ranks the highest in viewers.