Marie Antoinette was born on this day in 1755. Although few people will probably celebrate her life today, this might be a much different story if she had used promo items to salvage her reputation. The French Queen tarnished her image by arrogantly telling her people that they could "eat cake" during a terrible famine. One way for her to regain popularity would have been to distribute practical promo items, instead of mocking the situation. And, while this example might be a little far-fetched, companies today can see the benefits of using functional promo items to gain visibility and create brand loyalty.
Monday, November 2, 2009
Branding Your Company with Promo Items
Marie Antoinette was born on this day in 1755. Although few people will probably celebrate her life today, this might be a much different story if she had used promo items to salvage her reputation. The French Queen tarnished her image by arrogantly telling her people that they could "eat cake" during a terrible famine. One way for her to regain popularity would have been to distribute practical promo items, instead of mocking the situation. And, while this example might be a little far-fetched, companies today can see the benefits of using functional promo items to gain visibility and create brand loyalty.
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