Top Promo Items Continued

Another one of my favorite promo items is the String-A-Sling backpack. This lightweight, yet durable nylon bag not only comes in a multitude of bright, cheery colors, but it also has a variety of functions. Recipients can carry their lunches to work in style with these backpacks or a bring change of clothes and an mp3 player for hitting the gym after work. These promo items also make great tradeshow giveaways because companies can easily fill them with marketing material. And, due to their back handles, recipients will not accidentally set down their promo items and forget them at the show.

The Cleverest Promo Items

Instead of inundating you with more tradeshow overviews and broad suggestions for how to increase traffic at your booth, I have decided to dedicate a few posts to sharing about my favorite promo items and how they help companies to spread their message in a creative and cost-efficient manner. Funny, clever, and practical too, I think that the Kikkerland Robot Pencil Sharpener is a great promo item. The walking robot will definitely catch the attention of any student, but this fun little pencil sharpener isn’t just for kids. Even adults will proudly display these promo items in their cubicles, thereby showing off your company name and logo for all passersby to see! Find it in our new and unique products category.

Stand Out at Tradeshows with Fun and Unique Promo Items

As the one of the biggest tradeshows in the promo items industry begins in Las Vegas next week, we here at Pinnacle have dedicated many conversations to tradeshows in the past few days. One major point that we’ve learned through our years of expertise is that fun and unique booths stand out above all others. And the best way to make your booth fun and unique is to distribute promo items that fit both of these requirements. Consider distributing items in bright colors or products that light up; recipients come in search of these promo items (and your booth) and yet they are affordable enough for any budget.

Picking a Venue for your Promo Items

When considering how to effectively incorporate promo items into your marketing mix, make sure to take the delivery process into consideration. The manner in which you distribute promo items will often vary depending on your industry and end goal. Schools and other businesses in the education industry may choose to hand out small, fun promo items such as spirit accessories before sporting events for maximum brand exposure. On the other hand, manufacturing companies may find tradeshows to be a viable option for giving away custom products. When possible, tradeshows are great options because they are composed a target audience that is receptive to learning about new products and brands.

http://www.flickr.com/photos/virtualsugar/ / CC BY 2.0

Kick off 2010 with New Promo Items

As we kick off the New Year, there are many things for business to celebrate. One major realization is the fact that consumer confidence is (slowly but surely) increasing, allowing marketers to breath a small sigh of relief as they start to revitalize their advertising budgets for the coming year. Whether or not you distributed promo items in 2009, promo items can easily be incorporated into any marketing campaign because they are cost-efficient for distributors while highly valued by consumers. In other words, due to their considerable value and their sustainability amongst household products, promo items garner a high return on investment for companies in any industry.

Photo by Andre Warchy http://www.flickr.com/photos/andrewarchy/ / CC BY 2.0

Show your Team Spirit with Promo Items

The practice of companies distributing promo items at sporting events is nothing new; and for as long as I have been attending games, I have been evaluating the giveaways I receive. I have come to the conclusion that the most effective promo items are generally the ones that are useful to me during the game. I seem to grow attached to these products and as a result I just have to take them home with me. In fact, one of my all-time favorite sporting giveaways was a custom cap, imprinted with the Chicago Cubs logo as well as the logo of the credit card company, which was given away on a very sunny day at Wrigley Field.

Life According to Promo Items

Today, Willis Wee at Penn Olson displayed images of what life would be like if Google was in charge. In turn, I started to wonder what our community would be like if promo items took control. And I have to admit: a world run by promo items is definitely a place I would want to live in. Promo items such alarm clocks and calendars would keep everyone organized. Meetings would never run late and no one would ever forget a lunch date again. Meanwhile, speakers would provide a soundtrack for our lives while cameras would capture everything on tape so we would never forget a happy memory!