The practice of companies distributing promo items at sporting events is nothing new; and for as long as I have been attending games, I have been evaluating the giveaways I receive. I have come to the conclusion that the most effective promo items are generally the ones that are useful to me during the game. I seem to grow attached to these products and as a result I just have to take them home with me. In fact, one of my all-time favorite sporting giveaways was a custom cap, imprinted with the Chicago Cubs logo as well as the logo of the credit card company, which was given away on a very sunny day at Wrigley Field.
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