In a few short months, Comcast will increase their multi-billion dollar corporation by merging their programming assets into NBC Universal. In a letter to his employees this week, Jeff Zucker, the CEO of NBC Universal, announced that Comcast would hold a 51% share in this new business endeavor, with another large portion belonging to General Electric. This news made headlines, as all three of the companies involved are already very successful. And, they attained their success partly by utilizing promo items. Between their millions of employees who they outfit in promotional apparel and the promo items that they pass out to fans at sponsorship events, the Comcast name is hard to miss. You can learn a lesson from the largest media conglomerate and give away promo items at your next event too!
Thursday, December 3, 2009
Promo Items for the Largest Media Conglomerate
In a few short months, Comcast will increase their multi-billion dollar corporation by merging their programming assets into NBC Universal. In a letter to his employees this week, Jeff Zucker, the CEO of NBC Universal, announced that Comcast would hold a 51% share in this new business endeavor, with another large portion belonging to General Electric. This news made headlines, as all three of the companies involved are already very successful. And, they attained their success partly by utilizing promo items. Between their millions of employees who they outfit in promotional apparel and the promo items that they pass out to fans at sponsorship events, the Comcast name is hard to miss. You can learn a lesson from the largest media conglomerate and give away promo items at your next event too!
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