iPhone Promo Items Generate Goodwill

This Friday, Apple will ship their new iPhone 4 to 17 counties, including Austria, Ireland and Hong Kong. With the repeated issues over the last few weeks, including a big problem with dropped calls, will people still be inclined to buy the new model? I think so, especially since Apple has given cell phone covers to users who encountered service issues. For maximum exposure, Apple should have branded these phone accessories with their logo, turning them into promo items and effective advertising. In fact, studies show that promo items are one of the most efficient ways to generate consumer goodwill and Apple could certainly use that, as they hope to have the iPhone 4 available in more than 88 countries worldwide by the end of September.

Promo Items that Refresh Your Brand Image

As I was unloading my dishwasher this morning, it struck me… all the glasses that my roommates and I have in our kitchen are promo items. In fact, without exception, every glass is a souvenir from a restaurant, bar, brewery tour, volunteer event in which we participated or organization to which we contributed. The more I think about it, the fact that all of our glasses are promotional products should come as no surprise. Studies show that recipients are likely to hold to functional promo items for long periods of time- often between one and four years. Furthermore, recipients keep the vast majority of their promo items in the kitchen. Keep these tips in mind when selecting giveaways and your brand will certainly stay as refreshing as a cool glass of water.

Fifa World Cup: What Promo Items did You Use to Show Team Spirit?

The Fifa World Cup championship game took place last night (or yesterday afternoon, depending on your time zone), bringing the month-long soccer tournament to a close. After a slow game- with over-time- and more than a few foul moves from each team, Spain came out on top, much to the delight of cheering fans with promo items around the world. And, although the soccer tournament is over, I bet that soccer fans will keep their spirit accessories and promo items for a long time. Whether it is a piece of logo apparel or even one of those annoying vuvuzelas, these products are meaningful and give fans a way to show support year-round.

Promo Items at the Peachtree Road Race

Every year, thousands of runners celebrate Independence Day by braving the heat and participating in the Peachtree Road Race, a 10-kilometer race throughout the city of Atlanta. This year, participants included a 90 year old Atlanta woman, as well as a runner dressed as the Statue of Liberty, one in a gladiator outfit, and a few dressed to support their favorite World Cup soccer teams. Throughout the course, which ended in Piedmont Park, runners picked up promo items such as shirts, reusable bags and spirit accessories. In addition, all runners who finished the race received more promo items to commemorate their achievement.