Form a Lasting Impression with Promo Items

Psychologists often say that people make a first impression within the first 30 seconds of meeting and that once made, a first impression can last for years. This same theory applies to brands. The first interaction that people have with your brand- whether it is hearing about your great customer service from a friend or actually trying your product for themselves- has the power to determine whether that consumer will be a repeat customer. Thus, there are a variety of promo items designed to help companies make great impressions at tradeshows. For example, try customizing retractable banners and table skirts to attract traffic to your booth or purchase promo items to giveaway for a lasting impact.

Promo Items that say "You're a Star"

The last full week in April marks Administrative Professionals Week and this year- more than ever- it’s important to acknowledge the people who make your business a success by distributing promo items and custom awards. Due to the recent downturns in the economy, administrative professionals are working more hours and increasing the scope of their duties as well. Many businesses would fail to operate without administrative professionals who keep them up to date on latest industry trends and office tasks. In fact, according to statistics from the U.S. Department of Labor there are more than 4.1 million secretaries and administrative assistants working in the United State. You can show these professionals how much you appreciate them by giving them highly valued promo items such as leather picture frames as well as promo items that encourage them to enjoy their leisure time.

Monograms: The Latest Trend in Promo Items Customization

As the weather turns nicer and wedding season quickly approaches, many brides are customizing promo items for their big day. From save the date magnets to Koozies and other promotional drink ware, it seems that promo items are the latest craze in wedding giveaways. That being said, it should come as no surprise that monograms are popular imprints. Monograms are defined as logos or symbols that are composed of overlapping letters and are often used to imprint initials onto personal items such as towels and backpacks. But brides aren't the only ones using monograms on their promo items these days; many businesses use monograms for stylish and chic logos.

Promo Items show Customers they mean the World to your Business

Across the world, businesses are distributing promo items as a way to celebrate the fact that April is International Customer Loyalty Month. Although it's important for businesses to focus on customer retention throughout the year, April is a great time to spend a little time thinking about initiatives that will keep customers satisfied and wanting to do business with your company. After all, it costs five times more to gain a new customer than to keep an old one. Start by considering these basic concepts:

1. Focus on customers wants and needs. Don't hesitate to develop personal relationships with clients and ask them specifically what they would like to see from your company in the future.
2. Evaluate (or develop, as the case may be) a personalized customer service plan to ensure that responses to questions are generated in a timely manner.
3. Thank your clients- both big and small- for their business with promo items. Promo items also serve the dual purpose of helping your brand to stay top of mind.