Promo Items for Halloween

Once again Halloween is upon us and in addition to telling spooky stories and wearing clever costumes, it is a great time to incorporate promo items into your marketing campaign. In general, consumers hold on to products that they view as useful and applicable to their lives. For example, imprint a company name and logo onto candy wrappers for a delicious office treat and increased brand visibility. Another great idea for seasonal promo items is to create banners that can be hung up for office Halloween parties, along with streamers, cobwebs and other festive decorations. And, as the season is just beginning, you can continue to distribute fall-themed promo items long after Halloween passes.

Using Promo Items to Survive the Recession

Today, exactly 80 years after the Dow Jones plummeted over 38 points, is the perfect opportunity to learn a lesson about surviving financial downturns. Distributing promo items is an ideal way to maintain exposure and even gain more business when the economy turns around. Promo items are cost-efficient, allowing companies to stick to strict marketing budgets, and also serve as practical gifts. Recipients will appreciate receiving promo items that they can use at home or at the office, saving them the agony of buying these products with their own means. And, they will remember the name and logo of the company who helped them out when times were tough.

Choosing Promo Items for Your Next Tradeshow

Everyone knows that tradeshows are where you dole out promo items like candy to greedy attendees, but how can you pick promo items that make you stand out from all the other booths competing for attention?

One idea is to use cinch packs as your promo items. Cinch packs are those little nylon backpacks that can fold into a pocket size when empty and close with drawstrings. Their compact size makes them easy to transport to events, and tradeshow attendees will be glad to receive bags that help them carry all their other promo items. Your brand will benefit from riding around on the backs of the tradeshow visitors all day.

Drinkware is a category of promo items that people seem to think they can never have too much of. Everyone can find a use for a travel mug, water bottle, can koozie, or even a simple plastic cup. Giving away promo items that people value enough to take home and use every day is the vital way to imprint your brand upon the minds of your potential customers.

Consider raffling off bigger promo items like golf bags and electronics. If people have to win something they consider it more valuable than a giveaway. Holding a contest is a good way to attract attention to your booth and get people to look closer at your products and services as they wait around to find out who the lucky winner is.

These are just a few ideas for your next tradeshow. The important thing is that you stock up on promo items, engage the visitors at your booth, and follow up with personal contact as soon as possible. Good luck obtaining valuable leads at your next tradeshow.